How Not to Build a Website

CAUTION: Construction Ahead

So, posts have been a little sporadic. I have a good excuse though. I swear.

Remember my promise of the new website? Well, it’s getting there. I’m still planning on launching on April 1st. There is a lot of work to be done, though, which has kept me away from here more than I’d like.

I’m actually launching three new websites on the 1st. Mostly because I am an idiot who likes to bite off more than I can chew. Two of the sites will be blogs- the new home for this blog, and also my parenting/personal blog. And things are going well with both.

The other site, though. Hahaha… Yeah. Talk about biting off more than I can chew. Let this be a lesson to all of you. Do not try to teach yourself web design on a deadline. Because, holy cow. Not as easy as it looks. Actually, no. It is kind of easy. But trying to learn how to do it, and then at the same time trying to decide how you want your page to look, and then figuring out how to make it look like that…

Yeah.

And that’s not mentioning the problems I am currently having with getting my contact sheet to work. Because Javascript hates me. But I am still working on it. And it will be ready. And it will be awesome.

I’m learning XHTML/CSS/ect. with the HTML/XHTML/CSS/Javascript/and so forth For Dummies book. It was my second choice (my first choice being the Head First guide- which Amazon was out of and I hate to wait), but I am glad I got it. I think the author (Andy Harris) does a wonderful job of making everything easy to understand. Which is saying a lot. Especially as I failed my college Web Design course. Twice.

I have stated before on here how important I think it is to learn skills like this, ones that maybe aren’t necessary to being a writer, but can come in very handy. And I am convinced that if I can teach myself how to build a website from the ground up, and then do some kick-ass SEO, marketing, and so forth, that my business will benefit from it. I can become a one-stop shop. Which, really, makes sense. I would rather turn to one person (or company) and have them build my site from the ground up than to work with several different people at different stages.

How could your business benefit from branching out, learning new skills and then offering them to your clients? The cool thing about being web writers is that we have an inside to the pulse of the internet community. We need to know a little bit of everything, just to write quality web content, blogs, and what ever else we send out into the world. Take some time to take stock of your skills, and think about how you can market them. Which areas would you like to learn more about? What parts are you not at all interested in learning? Knowing the answers to these questions can help you with planning out how you want your career as a writer to grow and develop.

If you could do anything with your career, what would you be doing? Are you moving forward in a way to help you realize that goal?

Overcoming Rejection

Before I became a writer, I had never been turned down for a job. If I applied, I got the call back. Without fail. Granted, they weren’t the best jobs. But I got them.

This is something that I’ve had to adjust to as a freelance writer, where, more often than not, I don’t get the job. I was

Don't let rejection keep you from writing.

turned down for two positions before I got into the companies I am currently writing for. And now that I’m trying to build my career, I am again running into a lot of rejection. In the past few weeks, I have applied for several private client positions, and haven’t heard back on anything.

I think learning to not let this rejection get to me is one of the biggest things I have gotten from this career. My first couple rejections stung. Now, I just let it go, and apply for the next one. I’ve put together a decent resume, and I’m building a better supply of writing examples to choose from. I’ve learned to pick out a good writing opportunity, and just skim past the questionable or ridiculously low-paying job posts.

One of the best things we can do as writers is to learn to distance ourselves from our work. When I was a cook, for example, I didn’t get upset if someone set food back. Usually. It’s the same idea here. Your work is not who you are. If you don’t get the job, move on. Apply to something else. There will always be a better opportunity. If you have submitted a query to a magazine or other print format and it is rejected, send it out again to someone else.

Building this attitude is especially difficult when you are working for yourself. There is no one else to fall back on. You alone are responsible for your success. You have put time and effort into whatever it is you are sending into the world, whether it be a query letter, and article, or your resume and application. Being rejected, or even just never hearing back, can feel like a personal attack. It isn’t. The people who looked at your work see the work of hundreds of other writers as well. They don’t make it personal. The best thing that you can do is to take a moment to accept the rejection, and then get back out there and try, try again.

Freelancing.. And the Work Never Ends

Even Freelancers need to punch out once in a while.

I was reading a post over at Jon Becket’s Life and Times blog last evening where he was talking about how much extra work he has been putting in as a freelancer. He’s working several hours a night, after getting off work from his regular job. And it kinda got me thinking. I know of several other freelancer writers who work hours that most traditional on-site workers would balk at.

Starting up any new career takes a lot of hard work. Doubly so when the career is in freelancing. Not only do you have a lot to learn, but you have to find work, meet commitments, and market yourself. If you choose to have a blog, or other side projects, as well, there is even more to do. The work of a freelance writer, or web designer, or anyone else in a freelancing career, is never done. There is always something more that could be done. Even on our days off, there is email to check, job leads to follow up on, and other tasks to do.

So, how do we, as freelancers, solve this problem? We don’t have a clock to punch, we don’t get paid by the hour. When do we know when enough is enough? I have a few suggestions.

Make a to-do list. It has to be something reasonable. What can you actually get done in a day, without having to work from the moment you wake up until the moment you fall asleep? Work on your list throughout the day, and when everything is done, so are you. Another way to do this is to make a weekly list. Even if you put in extra time at the beginning of the week, you’ll have extra time off at the end of the week to make up for it. I do this on two levels- weekly and monthly. I know how much I need to get done each month to meet my expenses. That amount gets broken into weekly goals. For example, I need to write 20 articles a month for one company, or 5 a week.

Set a work schedule. Does 9-5 work for you? How about 9-3, while the kids are at school? Because you work from home, you don’t need to work conventional hours. If you work best at night, then that is when you should “go” to work.

How much time do you need each day? If you plan on working five hours a day, those five hours don’t have to be lumped all together. Work for a couple hours in the morning, an hour while the kids are napping, and then a couple more hours after the kids go to sleep, or however else you choose to schedule your day.

We work at home because we enjoy the flexible schedule, and being able to spend more time with our loved ones. Or maybe it’s because we have physical limitations that make a on-site job more of a challenge. Whatever our reasons were, they should be forefront in our minds when deciding how much we are going to work. Deciding to stay home with your children, and then working all day and night, isn’t fair to anyone. There are definitely reasons, like financial worries, that warrant more work time. Just remember to give yourself the time off you deserve.

What time management tricks work well for you? Do you have difficulties “punching out” at the end of the day?

More Than Just a Writer

When I first started researching freelance writing, it seemed like such a perfect fit. Writing has always come easy for me, and it’s something that I love to do. And there aren’t many things better than getting paid for doing what you love.

Freelance writing meant writing. That’s it, right? Have the title and keywords handed to me, and I just have to put it all together in about 500 words. Sure. Sometimes that is the case. But I’m learning now that a freelance writer is way more than just a writer.

It started when I joined eHow. It wasn’t hard to write random articles explaining how to do easy things. But, surprise, no one was reading them. And then I learned that keywords aren’t just for those other sites I write for. I began researching keyword use- how to find them, how they work, and how to better use them. This began leading me down the path of Search Engine Optimization. Now, that’s a cool idea. Little tricks to make it easier for people (and Google) to find my writing. So, now I’ve added more skills I need to work on.

One of the companies I write for recently had us using basic link tags in our articles. WHOA! Hold on! I need to know this too? It was definitely a challenge at first, and I had a lot of questions, mostly about spaces. Once I got it figured out though, it was pretty easy. And that got me thinking. Maybe this was something else I needed to learn. Programing is a good thing to know, as I’m coming to understand. There is a lot more a writer can do when they have at least a basic working knowledge of xhtml and css.

And finally, we get to blogging. I had a personal blog before I started writing as a freelancer. It turns out, though, that there is a lot to learn there, too. All of the SEO and programing comes into play here, too. On top of that, I need to learn how to write great titles, bring people to my site, and keep them there long enough for them to read some stuff. So we’re now adding in a little bit of social marketing. Oh, and if I want to make money off my blog? That’s even more to learn.

As it turns out, there is a lot more to writing than just, you know, writing. A good freelance writer can do a lot of things. I am working on learning all of these skills. It’s going to be a long process, and probably not a particularly easy one. But I know that it will make me a better writer, and a better freelancer, in the long run.

What skills have you had to learn since starting your career? Which ones do you still want to learn?